Unifree x ME has been awarded “Fastest Growing Loyalty Program in Travel Retail - Europe” at the 2026 Global Brand Awards.
Combining the advantages of the Heinemann x ME loyalty ecosystem, which is accessible across multiple locations worldwide, with its own customer-centric approach, Unifree x ME has achieved strong growth momentum in a short period of time through personalized benefits, a digital-first structure and a multi-channel communication strategy. Offering exclusive campaigns, points-earning opportunities and rewarding shopping experiences, the program has delivered remarkable results, attracting high levels of engagement and a rapidly growing member base across the European travel retail sector.
As one of the business world’s respected platforms recognizing organizations that stand out in innovation, growth performance and customer experience, the Global Brand Awards have once again acknowledged Unifree Duty Free’s customer-centric approach, digital transformation vision and innovative practices in loyalty management with this award.
